Optimization Takes the Spotlight as Cloud Spend Continues to Grow

by Joseph Angeles In the world of cloud today, bang for your buck is rapidly becoming the name of the game. With Gartner forecasting total 2023 cloud spend at $591.8B, up 20.7% from $490.3B in 2022,1 cloud spend as a percentage of total IT budget continues to climb and the corresponding need for optimization is rapidly gaining attention as a key challenge. In fact, according to the recent 2023 State of the Cloud Report released by Flexera, 82% of cloud users surveyed highlighted cloud spend management as their #1 challenge in the cloud,2 for the first time surpassing other critical…

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Sales Flywheel Optimization

A best practices approach to Sales Flywheel Optimization by Tony Palladino We all know that a healthy sales pipeline is critical to driving consistent revenue growth. Yet I was surprised to see that, according to Gartner, only 72% of businesses cite pipeline generation as a critical priority.[i] I suppose the other 28% would rather focus on building their product rather than selling it, or perhaps they have more business than they can handle. Regardless, the sales funnel process has evolved with technology innovations and has transformed itself into a “flywheel” having several moving parts, all of which can be optimized…

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