A best practices approach to Sales Flywheel Optimization by Tony Palladino We all know that a healthy sales pipeline is critical to driving consistent revenue growth. Yet I was surprised to see that, according to Gartner, only 72% of businesses cite pipeline generation as a critical priority.[i] I suppose the other 28% would rather focus on building their product rather than selling it, or perhaps they have more business than they can handle. Regardless, the sales funnel process has evolved with technology innovations and has transformed itself into a “flywheel” having several moving parts, all of which can be optimized…
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