Selling Business Value to the C-suite
What: Customized Account Based Marketing (ABM) strategy leveraging a business outcome based methodology delivered to your enterprise customer’s C-suite to accelerate your sale cycle
How: Target a specific message that resonates with the enterprise customer’s C-level leadership team, linking your customer’s business data to critical KPIs, with a compelling financial justification
- Redefine how your sales team sells using a data driven approach aligned to the desired business outcomes
- Earn “Trusted Advisor” status by bringing insightful ideas to impact the customer’s business
- Uncover the enterprise customer’s funded initiatives and create a value proposition
- Gain the inside track by enhancing or creating new initiatives, without competition
- Identify & Quantify the relevant Business Value Opportunities
- Develop a dynamic “working proposal“ that evolves with customer input & as new data becomes available